JOOLA isn’t stopping anytime soon with the high-profile moves and celebrity tie-ups.
Their latest move, though, might be the most surprising—mainly because of the athlete involved.
JOOLA has announced it is now collaborating with retired National Football League (NFL) legend Marshawn Lynch, who is known for his intensity and ferocity in games and his affable, easygoing personality off the field. This collaboration will bring swagger, power, and premium performance not only to JOOLA, but also to the fastest-growing sport in the country.
Known in the NFL as “Beastmode,” Marshawn Lynch made a name for himself with his powerful, punishing running style and aggressive and relentless play. In his second NFL season, he publicly embraced the moniker and by 2008, he had trademarked “Beastmode” to officially create his own brand.
Lynch, out of Cal in college, was a first-round draft pick of the Seattle Seahawks in 2007. He quickly became one of the league’s best players and a fan favourite. He played a vital role in leading the Seahawks to a Super Bowl XLVIII win and finished his career with five Pro Bowl selections. Off the field, Lynch is an entrepreneur, actor, and philanthropist, having founded the Fam 1st Family Foundation to support underserved youth in his hometown of Oakland.
Marshawn Lynch Gets into Pickleball
According to Lynch, he first learned about pickleball in 2018 whole doing a launch campaign for Skittles, incidentally his favourite candy. Like so many others, Lynch started with pickleball initially as a one-off but quickly fell in love with it.
“I had to find something to do in retirement to keep me active. I can pull up to Lifetime and always find a game. My cousin Marcus (Peters) likes to get down too, so we can hit the courts whenever and get a game in,” said Lynch, who also noted that he loves pickleball because there’s a “bit of shit talking with your opponents and friendly banter with those waiting for next game.”
So, naturally, Beastmode found his way to JOOLA because it is, according to him, “the best of the best.” And it’s looking like he’s pumped up about the partnership.
“I f**k with premium and JOOLA is the best of the best. When I started playing and needed a paddle, JOOLA was the one everyone turned me on to,” he told JOOLA. “My mutha f**kin name is on it. No but for real, pickleball is a game that everyone can play, all ages, all walks of life. So going to a court and using my own racket in collaboration with JOOLA is just hella dope. The game continues to grow and it makes me feel good to know that I’m getting a chance to play a part in that.”
Beastmode’s JOOLA Paddles Are for the People
While JOOLA’s elite paddles are designed for seasoned competitors, Marshawn Lynch’s set is for the people.
“I get that the pros and experts of the game are gonna get down with some of the higher end JOOLA models and one day we will hopefully have something for them cuz who doesn’t wanna take your game to Beastmode levels. But with this set I think it’s the person who wants to get into the game for the first time or maybe just starting out and needs a little bit of everything to get going,” he said.
So, whether you’re just picking up a paddle for the first time or leveling up your backyard game, the JOOLA x Beastmode Essential Set is your greenlight to hit the court—hard.
The JOOLA x Beastmode Essential Paddle Set is available now excluvisely on Amazon. With a design that turns heads and performance that keeps you in the game, it’s time to serve up something fierce.
Marshawn Lynch, a.k.a. Beastmode, has you covered!
