Dynamic Universal Pickleball Rating (DUPR) and All Racquet Sports, the official licencee of adidas Pickleball in the US, have announced that adidas will be the presenting sponsor of the Fall 2025 DUPR Collegiate Pickleball Tour.

A global brand of the highest order, adidas has lately been making a concerted push to get in on the pickleball craze, famously signing pickleball superstar Federico Staksrud to an exclusive deal early this year. The plan was to debut a signature paddle for the Argentinian sensation, but it never pushed through. Instead, the adidas-Staksrud deal fell apart rather quickly, with the latter eventually parting ways with the former in June. The company also relaunched its popular Metalbone paddle in April, another indication that it is going all-in on pickleball.

Getting DUPR and adidas Is a Landmark Moment for the US College Pickleball Scene

This collaboration between DUPR and adidas on one end and the Collegiate Pickleball Tour marks a major milestone for the collegiate game in the US, aligning the world’s most data-driven pickleball platform with one of the most iconic brands in sport. The tour will feature five events across the country, including the Collegiate component at the Pickleball World Championships and is expected to engage more than 4,000 players from over 125 colleges, with additional high school tie-in events to help grow the game at the grassroots level.

“We believe collegiate pickleball represents the future of the sport. This partnership is about building infrastructure, driving visibility, and empowering the next generation of athletes. All Racquet Sports and adidas share DUPR’s commitment to elevating the game through performance, innovation, and community. Together, we’re not just supporting college players—we’re investing in leaders who will shape the future of pickleball,” the two organisations said in a joint statement.

DUPR, adidas to Support Collegiate Pickleball in the US

Through this partnership, adidas and All Racquet Sports will support the collegiate tour’s growth by participating in on-site activations and exploring new ways to engage players, clubs, and fans with performance-driven products and experiences.

“Adidas’ global vision—‘Through sport, we have the power to change lives’—perfectly aligns with what we’re building together. Collegiate pickleball is more than a trend; it’s a movement. And this partnership gives it the platform and resources it deserves,” said Bryan Ogle of All Racquet Sports.